Vancouver company lone tech business to win at BCAMA Marketing Excellence Awards

BCAMA Marketing Excellence Award Optigo Networks
Optigo Networks recognized for content campaigns in the smart building industry

February 14, 2019, Vancouver, BC – Optigo Networks took home the award for Marketing Excellence in the “Marketing on a Shoestring” category, at the annual BC American Marketing Association (BCAMA) Awards on February 8th. The only tech company nominated in a crowd of marketing agencies, B2C companies, and non-profit organizations, Optigo was a glowing representative for the Vancouver tech community.

“We are honoured to have been recognized amongst such powerhouse marketing agencies and departments,” said Monica McMahen, Optigo’s Director of Marketing. “It was surreal being the only tech company among major agencies and consumer marketing corporations at the gala. This is not an arena where tech companies are often recognized, and it made the award extra special.”

The BCAMA’s “Marketing on a Shoestring” category is a prestigious award for powerful marketing campaigns that work within a budget of $25,000. It recognizes creative solutions that maximize returns without maxing out budgets. Past winners have included COBS Bread (2016) and the Vancouver Convention Centre and Tourism Vancouver (2017). Optigo was a finalist alongside Cossette. This is the first time that a tech company has won the award.

This award was a recognition of Optigo’s work uniting and empowering universities across North America. Through their Software as a Service (SaaS) product, Visual BACnet, Optigo works with many university and corporate campuses. Over the years, Optigo realized that different universities deal with similar problems, but do not work together to share solutions. From 2017–18, Optigo created a wealth of content to connect, educate, and inspire facility managers at post-secondary institutions, and even hosted an event at Princeton University. These efforts brought disparate groups together and furthered Optigo’s vision, without exhausting the marketing budget.

This recognition from marketing peers comes on the heels of Optigo Networks receiving the Rising Star Award from BACnet International on January 14, 2019. The award was industry recognition of Optigo’s role in educating and inspiring the smart building community through whitepapers, webinars, and other content.

These two awards honour Optigo’s efforts to empower and educate the building automation industry, tech communities, and world at large about smart building technology.

Learn more about Optigo’s Rising Star Award and Marketing Excellence Award.


Natalie Serafini

Marketing Strategist

Optigo Networks


About Optigo Networks

Optigo Networks simplifies the complex for people who own, manage, and work in smart buildings. Our edge-to-cloud platforms are focused on meaningful analytics and centralized management. With award-winning hardware and software solutions, we’re the first to address the growing complexity of securely connecting the thousands of little machines that make up our buildings. We ensure healthy networks in a rising number of commercial buildings around the world, from stadiums to shopping malls, high-rises, data centres, university campuses, and more. Our solutions are continuously evolving to meet the needs of smart buildings worldwide, with healthy networks, simplicity, and people in mind.


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Recent Projects

Penn State University Optigo Networks Visual BACnet


When Tom Walker looked at Penn State University’s Navy Yard network, he saw huge issues. The system was busy and loud, to the point where the overrun network was bringing down the entire building. Because this was happening on the MS/TP network, pinpointing the problem would mean boots on the ground to segment and test the chain, piece by piece.

Penn State University Optigo Networks Visual BACnet


When Tom Walker first started working at Penn State University four years ago, there were a lot of network issues. Buildings were dropping offline. Broadcast traffic was pushing 90,000 packets per hour. Walker was on the phone almost every single night because devices were down or had to be reset.


Torre Manacar Mexico City Optigo Connect


When MR Soluciones began work on Torre Manacar, they knew they needed a flexible and scalable network infrastructure to support a wide array of integrated systems. Optigo Networks was a natural fit for the massive project, designing a robust network at a competitive cost.



Short Pump Town Center, an upscale retail center, underwent a complete renovation in 2014. The flexibility of Optigo Networks’ solution meant the retail center’s unknown final design was not a barrier to placing IP surveillance equipment in the field.



Optigo Networks connected New York-based Boulevard Mall’s security surveillance devices in December 2015, using a Passive Daisy Chain topology.

Visual BACnet tech support team


One tech support team at a manufacturer purchased an account with Visual BACnet in April 2017, for technical problems around the world.

Aster Conservatory Green Optigo Connect


The Aster Conservatory Green is a community comprising 352 residences across 24 low-rise buildings. The buildings use advanced surveillance and access control technology, including 40 HD video cameras and 60 FOB-access-tele-entry points for access control.



When Delta Building Automation (Australia) won the BMS Upgrade at 25 National Circuit for the Australian Trucking Association, they partnered with Optigo Networks to create a secure and robust Building Services Network (BSN). Optigo Connect more than delivered on this project with a scalable solution that restored the building network to perfection.

Optigo Connect Seattle Stadium


Optigo Connect offered a simple, cost-efficient solution for a premier Seattle-based stadium. Optigo Networks’ design improved the surveillance system to crystal clear perfection, made it dependable, and allowed the security system to scale with the addition of more than 40 16MP cameras.



Optigo Networks and OTI offered a secure and scalable solution for four data centers’ HVAC and Access Control systems throughout the United States. Optigo Connect’s performance in the first data center was so impressive, the client asked that Optigo replicate the network design for three other data centers.